5 Ways to Survive Black Friday as a Small Business

Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.

The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business afloat without sacrificing your sanity or resorting to damaging discounting tactics.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.