5 Marketing Trends for 2024

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.

In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections,

I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones and zeros. I also look into the electrifying realm of customer-generated content and the formidable rise of video marketing.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.