I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.
We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic.
It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives.
Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
I’m signing off for the summer with a warm, heartfelt farewell, treasuring two years of connecting with inspiring, soul-driven entrepreneurs. M Path has always been about the gentle strength of authe…
Two years of podcasting have been a heartfelt journey, powered by late-night recordings, a simple mic, and a love for marketing. As I prepare for a summer break, I’m reflecting on 100+ episodes—why m…
Feeling called to a quieter summer or a vibrant online glow-up? In this episode, I share the tender loss of my beloved dog, Rufus, guiding me toward a softer, slower season.
As I mark three years of m…
Feeling like your business no longer fits the person you’re becoming? In this episode, I share my story of walking away from a thriving creative agency that left me unfulfilled. Stepping away reveale…
So much copywriting feels like a dull echo of everyone else. In episode of M Path, I explore crafting words that shine with authenticity. Drawing from years of spotting cliché traps in client copy, I…
Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget…
Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn w…
Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or …
Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the…
Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic…
I know how it feels when your business is a whirlwind, pulling you toward burnout. I’ve been there. This M Path episode is for anyone whose business feels like it’s shaken by stress and those heavy r…
Want to know why money’s a hush-hush topic for creatives—and how to make it work for you? In this episode, you’ll get why cash matters without ditching your values. I’m spilling insights from my best…
Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. T…
This week on M Path, I’m diving into the raw fire of Aries season, with that rare Aries eclipse—the last on this axis for nearly a decade—stirring things up. We’ll get real about stripping away the n…
Wonder if your social posts come off too pushy?
This episode’s about why less can hit harder. Constant selling feels like unskippable ads—people zone out. But real connection, like sharing know-how o…
Want to transform your content in just five days? I got you. I’m launching a no-nonsense challenge to shake up your content marketing game—think five-minute daily tasks (or a bit more if you’re up fo…
Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there.
In this episode, I’m sharing my double content calendar trick—a game-changer that keeps my brand s…
Struggling to make your Instagram content click? Trust me, I get it—I’ve been there, watching posts flop and wondering why they’re not connecting. In this episode, I’m sharing 11 quick, heartfelt tip…
Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often thi…
In this episode, I’m sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We’re diving into seven simple, soulful strategies—like teami…