1. EachPod

Searching and Acquiring an Ice Cream Business with Shawn Allard

Author
Casey Minshew
Published
Thu 25 Apr 2024
Episode Link
https://ma-launchpad.podbean.com/e/searching-and-acquiring-an-ice-cream-business/

In this episode, our guest Shawn Allard shares his recent experience acquiring Novel Ice Cream in Phoenix, AZ. Despite initial reservations about entering the food & beverage industry, Shawn's journey illustrates the value of seizing lucrative opportunities and approaching each business on its individual merits.


In this podcast episode, we discuss:


  • Importance of Branding and Marketing for SMB

  • Overcoming analysis paralysis as a first time acquirer

  • Working with and vetting sellers on your first acquisition

  • Personal guarantees in M&A

  • Scaling & Expansion as a first time acquirer


You can connect with Shawn Allard on Twitter: @shawnwallard


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