149. Reclaim Creativity: Srini Rao of The Unmistakable Creative on "Creating for An Audience of One"

Srini Rao (@unmistakableCEO) is host of the Unmistakable Creative podcast, and author of the new book, Audience of One: Reclaiming Creativity for Its Own Sake. In Audience of One, Srini gives you the tools and encouragement you need to stop focusing on external validation, and to reconnect with your creative spark.

In a world where you can publish your creative work to more people than ever, it's easy to lose sight of why we create. If you're dead set on your work reaching a lot of people, ironically, you'll lose touch with that special something that makes your work resonate with others in the first place.

In this conversation, we'll talk about:

• How do you follow up a success to reconnect with "Creativity for Its Own Sake?" We'll hear about how Srini's self-published book hit the Wall Street Journal bestseller list, and we'll hear about how he has struggled to reconnect with the true source of creative work that resonates with others.
• How do you ask a question that gets right to a great story. Srini asks great questions on his podcast, The Unmistakable Creative – in fact, I was on there recently, and he got stories out of me that I had never told before. So I loved digging into his questioning style. His thoughts on this could be as useful for a first date as they are for a podcast interview.
• What has Srini learned from hosting more than 700 podcast interviews? He'll break down the best tips and ways of thinking that he's gleaned from creators, bank robbers, drug dealers, performance psychologists, and more.

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