In this episode, we’re exploring a tough but relatable topic: breaking up with a friend. My guest, Emily Vernon, founder of Vice Versa Strategy, shares her personal experiences with navigating friendship breakups, especially from the perspective of someone who tends to avoid conflict.
As an avoidant to conflict, Emily opens up about how she handles the emotional challenges of ending friendships, and how her approach contrasts with mine—where I’m more direct and confrontational. Together, we discuss the complexities of setting boundaries, knowing when it’s time to let go, and how to handle these situations with care and respect.
Later in the episode, Emily shares a bit about her work in digital marketing and how she helps entrepreneurs launch and grow their businesses through her agency, Vice Versa Strategy. Don’t miss this candid and insightful conversation on friendship, conflict, and personal growth.
00:00 Introduction and Personal Anecdote
00:52 The Importance of Aligning with Friends
02:30 Understanding Bids in Relationships/
04:31 Breaking Up with a Friend/
06:29 Guest Introduction: Emily Vernon/
13:08 Navigating Friendships and Difficult Conversations
21:11 Reflecting on Toxic Friendships
21:51 The Burden of Guilt-Tripping Friends
23:12 Friendship Etiquette and Pet Peeves
23:51 Money Matters in Friendships
25:54 The Final Straw: Breaking Up with a Friend
30:40 Moving On and Finding Happiness
33:21 Exciting Travel Plans and New Beginnings
34:18 Wrapping Up and Final Thoughts
John Gottman
https://www.gottman.com/product/the-seven-principles-for-making-marriage-work/
7 Principles for Making a Marriage Work
Emily Vernon
https://www.viceversastrategy.com › about
https://www.instagram.com/viceversastrategy/#
https://www.linkedin.com/in/emily-v-81627b5a