What's the most important thing to consider before embarking on a transformation journey?

What is most important to consider before embarking on a transformation journey? We reached out to various digital leaders to find out more about their views. Should we first align on our objectives? Or explain the journey's impact on the organization and the teams? Or choose a completely different approach?
Tune into this episode to get inspired by the statements - and reflect on: What is the most important thing for you before embarking on this journey?