Lost in Transcription
Market research in healthcare is overdue for a change. When we review the transcripts from patients and healthcare professionals, we are looking at the words, but lacking the clues behind how they were said. Without the tone, rate, inflection, even pauses, we lose too much value in transcription. This new podcast from inVibe Labs explores topics around the hidden insights within the acoustic signals of what we say, how we say it, and the deeper meanings and emotions; all critical clues about people’s decisions and the actions. On each episode our host, Richard Schwartz, is joined by inVibe’s experts on the frontlines of language. Together they will take you on a journey in Deep Listening, exploring topics like physician’s unspoken barriers, emotions’ role in decisions, and the secret languages of patients and caregivers. Life sciences, agency, and consulting leaders are sure to hear something new and inspiring. So, lend us your ears for 10 minutes each week and we’ll give you an understanding of the power of voice research through the real voices of patients, caregivers and healthcare professionals.
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- Update frequency
- every 57 days
- Average duration
- 15 minutes
- Episodes
- 3
- Years Active
- 2020
Pre-Existing Conditions and the Pandemic
COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to…
00:19:32 |
Fri 06 Nov 2020
Emotional Distancing
Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding o…
00:16:28 |
Mon 10 Aug 2020
The Frontlines of Language
Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the sub…
00:10:19 |
Tue 14 Jul 2020
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