From Pilot to Scale: Why Circularity Is Europe’s Next Competitive Advantage with Matthias Ballweg

What if the most sustainable business model was also the most profitable? In this eye-opening conversation with Mazze Ballweg, we dive deep into why circular economy has evolved from an environmental nice-to-have to an economic imperative for businesses across Europe.

Mazze takes us on his journey from traditional consulting at McKinsey and strategy work at Volkswagen to the moment sustainability "hit him" in 2019, prompting his career pivot toward circularity. With refreshing clarity, he explains why material circularity tackles multiple planetary boundaries simultaneously - revealing how 90% of biodiversity loss and 50% of climate impacts stem from material extraction and processing.

The heart of our discussion centers on CIRCULAR REPUBLIC's groundbreaking work transforming supply chains by connecting large corporations with innovative startups. Their battery recycling pilot perfectly exemplifies this approach: combining startups specializing in reverse logistics, automated disassembly, and advanced recycling technologies to create a more profitable alternative to traditional processes. This isn't just theory - it's practical implementation that's changing how businesses operate.

What makes this conversation particularly compelling is Mazze's economic framing of circularity. "No one needs to care about planetary health to invest in circular economy - the business case alone is compelling," he explains. As global supply chains fragment and resource security becomes increasingly uncertain, circular approaches like urban mining and regenerative materials become essential for Europe's competitiveness.

Whether you're a business leader seeking new opportunities, an entrepreneur developing circular solutions, or simply curious about how our economy is evolving, this episode offers valuable insights into how circularity is reshaping business models across industries. Listen now to understand why circular economy isn't just good for the planet - it's vital for future business success.

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