The Art of Asking for More: Taylor Victoria's Bold Pricing Strategy

Taylor Victoria, a celebrated muralist, author, and creative entrepreneur, joins the show to share her transformative journey from charging $300 to commanding over $30,000 per project. Known for her massive brand murals and canvas commissions, Taylor has become a sought-after artist for top-tier clients, including major companies and celebrities. Her philosophy goes beyond art—she believes in empowering creatives to see their worth, embrace entrepreneurship, and demand what they deserve.

In this episode, Taylor unpacks how creatives can monetize their passions by understanding the business side of their craft. She shares practical strategies on pricing confidently, building a high-value network, identifying scalable opportunities, and leveraging existing relationships for growth. Through personal stories and mindset shifts, Taylor reveals how betting on herself unlocked not just financial abundance but the freedom to pursue passion projects and inspire other artists to dream bigger.

CHAPTERS

02:35 – Believing Artists Deserve Wealth

04:54 – From Free Work to Five-Figure Contracts

07:21 – Shifting from Passion to Profit

09:43 – The $15K Mindset Shift That Changed Everything

11:59 – The Million-Dollar Moment of Asking More

14:22 – Turning Clients into Connectors

16:47 – Referrals, Reputation & Scaling Big

Connect with Taylor:

https://taylorvictoriaart.com/

https://lilyslocket.com/

Book - Beneath The Colors