Living the dream with business development expert Christian Banach

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Christian Banach started a concert promotions business in high school. It grew rapidly, and they worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, they launched an experiential marketing agency division and activated programs for Disney and Toyota.The business was booming, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, Christian had grown through word-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development.Christian closed his firm, took what he learned from the consultant, and pivoted to a career in agency business development.Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines.Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities. Christian was involved in millions of dollars of wins with companies such as Kohl’s and Constellation Brands.Over the years, Christian still felt an entrepreneurial itch, but he wasn’t sure what he wanted to do.But then the pandemic started, and agencies were losing clients, and some closed their doors. It reminded him of his agency during the Great Recession.But this time, Christian had the expertise to help as that consultant did for him. So Christian left his high-paying agency job and launched this consultancy to help agencies grow.www.christianbanach.com