Tale of Two Besties: Building a Dream (feat. Bethany Ellis & Maegan Merrell)

In this episode, we’re joined by Beth and Maeg, the dynamic duo behind XOXO Tale! From best friends to sisters to "twins," these bookish entrepreneurs share how they turned their love for reading into a thriving business creating adorable kindle cases and bags. We dive into their journey, lessons learned, and their passion for blending creativity with connection. Plus, hear their advice for finding your spark and building something you love!

Find them on Instagram @xoxotale and on their website xoxotale.com for the cutest bookish merch!