Trying to achieve perfection is usually a recipe for disaster. Living Adventurously 23

Brant Richards is the Co-Founder of HebTroCo which smashed Kickstarter funding targets and grew into a Made In Britain menswear brand from the ground up.
With a career path started from rummaging in the garage, through writing in back bedrooms, editing and launching national magazines, to leading the design team for a leading global bike brand, Brant's CV is as intriguing and meandering as our conversation (which took place, for a reason I forget, on his kitchen floor following a run through the local beech wood).
Shadowing founders and giving direction and assistance, working from "three blokes in a shed" to staff of over 150, from napkin drawings to Far Eastern sourcing and manufacturer inspections: Brant has done it all.

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SHOW NOTES

• If you enjoy listening to this episode over a cup of coffee and think it might be worth the price, you can buy me a coffee here: www. ko-fi.com/al_humphreys
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• @shedfire 
• @hebtroco
• @ononebikes
• @planetxbikes
• I became a journalist by writing to a magazine and telling them their bike reviews weren't very good. 
• I try to go into things with an open mind and goodwill
• Poacher turned gamekeeper - I used to review bikes, then started making them
• Holding off and trying to achieve perfection is usually a recipe for disaster
• At some point you need to start selling things, so you need to get the product out there
• Sell things for more than they cost you, and plough the money back in again
• I always try to work with people who are really good at what they do
• Make your stuff different to make them stand out and give them some personality
• Quite happy to begin things he has not really done before
• Cashflow is a crucial thing to monitor when you are starting a business.
• I like selling things that people think are fun or nice or good value
• When you design bikes it's hard to go for a ride without constantly thinking about bikes. Running was a pleasingly simple counter to that.
• I run for health, to destress, to fight off the dad bod (I like beer and curry)
• Not having a job contract and not having a pension feels like living adventurously!
• Oblique Strategies - cards and app
• All Quiet on the Orient Express

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You can see my ride’s route on komoot here.