The Art of Moving People Through an Authentic Brand

Lively’s Mike White meets Rania Robinson, CEO & Partner at Quiet Storm, to explore how purposeful brands have the power to make meaningful emotional connections.

Learn more from this episode:

💡Why the meaning of “purpose-driven marketing” is being hijacked and how can we get it right? 

The importance of standing for something and meaning something to people beyond your products and services is what will make your brand a real differentiator. 

💡How can diversity drive innovation in your company?

Businesses can't ignore the importance of diversity anymore, it's not just about doing what's right and fair, it's about it's good for your business. 

💡Why being risk-aware during downturns is not a long-term solution?

It's a bigger risk to not invest and disrupt than it is to just play it safe, remember to stay true to your brand missions and its purpose in a downturn.

Chapters include:

• Rania’s Career 
• The Changing Face of Marketing
• Why Purpose Has Become Misunderstood
• The Fight For Diversity
• The Need For Diversity In Creative Industries
• Quantum Economics: The Emotional World
• Future Of Advertising
• The Rally Call for Agencies In 2023

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

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Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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