Harnessing Technology to Build a Better Brand

In this episode, Mike unravels these exciting topics with Victor Murthy, Pernod Ricard’s Marketing Transformation Manager. Connections count. Technology fuels creativity. And when the virtual and real worlds collide, anything is possible.

Learn more from this episode:

💡 How does technology impact culture?

💡 Which brands are leading the way in innovative marketing?

💡 The balance between physical and digital experiences: where's the sweet spot?

💡 Why it's important to focus on the future, and when should your brand get involved?

💡 How will the creative process evolve over the coming years?

Chapters include:

• Understanding Audience Needs
• Creativity and ROI
• Data is Currency
• Consumer Insights
• Ruavieja Campaign
• The Human Side of Data
• From Reach to Connection
• Technology Enables Creativity
• Jameson Irish Whiskey Campaign
• Value of Home

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

Follow us for more insight and inspiration:

• LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
• Instagram: https://www.instagram.com/lively.agency/
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Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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