Connecting Numbers with People
- Author
- Lively Worldwide
- Published
- Wed 15 Mar 2023
- Episode Link
- https://freshtakes.lively.agency/summary/6cfb52e3-68e5-4e14-997e-1d7fbe77e07d#utm_source=JC-acast-episode-link&utm_medium=JC-acast-episode-link&utm_campaign=JC-acast-episode-link&utm_id=JC-acast-episode-link
Our very own Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson to find out how easy is it to humanise data?
Answering big Q’s like:
💡The balance between creativity and data
💡What are the biggest data challenges
💡How can data drive a real connection between the brand and your audience.
💡What’s the promise of data?
💡Does data drive the creative process?
💡How speaking in colour through data and AI is possible?
Chapters include:
- The Promise of Data
- Speaking in Colour Campaign
- Importance of Balance
- Data & Creative Process
- Where Does Data Belong?
- Explaining Data Right
- Data Team Structure
- Right Place for Right Audience
- Making Data Human
- Putting Audience First
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