Lively Fresh Takes
Welcome to a world of creative innovation.
Culture and technology are two of the biggest forces shaping today’s future: and they’ve never been more intertwined. Understanding the push-and-pull at the core of this strange relationship is critical to making change happen.
Fresh Takes is where industry pioneers share their stories and ideas. Where a community of forward-thinkers comes together. And where you can find inspiration and insights into what’s coming next in our ever-changing world.
Follow us for more insight and inspiration:
- LinkedIn: https://www.linkedin.com/company/lively-agency/?original_referer=
- Instagram: https://www.instagram.com/lively.agency/
- Twitter: https://twitter.com/livelyagency
Partners:
- Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
- The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
- LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 13 days
- Average duration
- 48 minutes
- Episodes
- 16
- Years Active
- 2023
How Brands Need to Rethink Their Agency Model: Adapting to a New Marketing Era
Join us as Lively's CEO & Host, Mike White, talks to Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions about how brands should be adapting their agency model to thrive in a world whe…
Creative Connections: Uniting Brands and Audiences through Authentic Experiences
Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with cons…
The Power Play: Gaming, Brands, and the Future of Engagement
Embracing Gaming's Extraordinary Interactivity and its Diverse Gaming Ecosystems.
Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard, and our CEO & Host, Mike Whit…
The Koto Way: Exploring the Power of Brand Building and the COO's Role in Global Success
Breaking Barriers as a Non-Creative Female in a Male-Dominated Field.
Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of b…
Join the Creative Movement: Build Brands and Make a Positive Impact on the World.
Building brands with real impact. What really matters?
Lively’s Mike White meets Felipe Ambra, Global VP at Corona, to explore how to balance sustainable projects with entertainment initiatives and le…
Transformative Lateral Ways of Thinking About Business, DEI and Personal Development.
Leading with Purpose: How to Harness the Power of DE&I and Personal Development for Business Transformation. Elle McCarthy, Executive Marketing & Strategy Leader shares her experience from EA, Ford &…
The Intersection Between Technology and Law
Learn from Jeremy S. Goldman, Partner and Co-Chair at Frankfurt Kurnit Klein & Selz & Mike White, Lively CEO as they discuss the challenges and opportunities that come with the rapid development of t…
From Words to Actions: Strategies for Turning Diversity and Inclusion Policies into Reality.
Diversity, Equity, and Inclusion in the Workplace. From Strategy to Reality.
Learn from this episode with Visha Kudhail, Marketing Leader, and Mike White why championing diversity in work culture, and…
The Relationship Between Humans and Technology
Join us in the Hitchhiker's Guide to the Internet with Dr. Aleks Krotoski and Mike White and learn how humans interact with technology.
Answering BIG questions like:
🌟 Why ignoring the human element wh…
Fuelling Positive Change: How Purpose-Driven Marketing Gives Brands an Advantage
When it comes to B2B and trade marketing, The Independent’s Beth Gordon believes it can be just as exciting as consumer marketing. Tune into her conversation with Mike where they talk about how to cr…
Technology is Transformative. But Does it Compromise or Complement Creativity?
Join your host Mike White and Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, as they explore how to embrace creativity in a rapidly progressing world.
In this episode you'll find o…
Technology and Creativity. Possibly the Most Innovative Collaboration of All Time?
Mike is joined by Chris Garbutt, President at Virtue and Chief Creative Officer at VICE Media Group, to talk about how creativity is the key to a future-focused brand.
They also discuss:
📲How technolo…
The Art of Moving People Through an Authentic Brand
Lively’s Mike White meets Rania Robinson, CEO & Partner at Quiet Storm, to explore how purposeful brands have the power to make meaningful emotional connections.
Learn more from this episode:
💡Why the …
Making Sense of the Metaverse
Hear from Mike Ray, Head of Business & Strategy, Unity Technologies, and Lively’s Mike White, who question how the world of experiences has been turned on its head through streaming platforms and oth…
Connecting Numbers with People
Our very own Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson to find out how easy is it to humanise data?
Answering big Q’s like:
💡The balance between creativity and …
Harnessing Technology to Build a Better Brand
In this episode, Mike unravels these exciting topics with Victor Murthy, Pernod Ricard’s Marketing Transformation Manager. Connections count. Technology fuels creativity. And when the virtual and rea…