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Ep.#52: Jon Lipsey, the former editor of Men's Fitness UK, talks why he left MFUK, business branding, why selling is b.s., twitter trolls, spotting 3/4 butt-warmers in Vegas & more - 021014

Author
LLA Podcast Info
Published
Mon 10 Feb 2014
Episode Link
https://livelifeaggressively.libsyn.com/ep52-jon-lipsey-the-former-editor-of-mens-fitness-uk-talks-why-he-left-mfuk-business-branding-why-selling-is-bs-twitter-trolls-spotting-34-butt-warmers-in-vegas-more-021014

Jon Lipsey (http://twitter.com/jonlipseymedia & http://reward3.com) is the former editor of Men's Fitness Magazine UK, fitness brand architect, & founder of Emote Media and Reward3. Jon is also a passionate olympic weighlifter and is training to qualify for the U.K. national weighlifting championships.

 

During Episode #52 of the Live Life Aggressively podcast, Jon joins Mike & Sincere to discuss:


  • Jon shares the highs and lows of working at Men's Fitness UK magazine

  • Just who "did" Jon have to sleep with to get his job at MFUK?

  • Why self-deprecating is a good skill

  • What prompted Jon to leave Men's Fitness magazine at a time where he helped take it to its largest global readership of all time

  • How did Jon lead Men's Fitness UK to it's most successful year ever? What did you do differently? What was needed at the time?

  • What entrepreneurs can learn from the Buddha in order to help get their brand message across to potential clients/customers

  • How can coaches and entrepreneur's best communicate their worth to their potential clients/customers

  • Jon shares why "selling is b.s."

  • Why being passively called an idiot by his former boss, was actually a good thing for Jon

  • What are the top 3 things that Jon suggests to be a top brand

  • Two words......twitter trolls

  • What is the constant fight for mediocrity & how you should avoid it

  • Why is Jon, Mike, & Sincere discussing "Three Quarter Butt-Warmers?"

All this and much more. Subscribe, download, listen, and share this episode now by hopping over to iTunes or Stitcher at iTunes: https://itunes.apple.com/us/podcast/live-life-aggressively-podcast/id646524617 (please leave us your reviews :-) Stitcher: http://www.stitcher.com/s?fid=34706&refid=stpr Also, be sure to "like" and connect with us on our Facebook fan page at http://facebook.com/llapodcast.

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