Celebrity Trainer Ashley Borden Talks Bi-polar Trainers, Building A Successful Training Biz in L.A. & Strengthsfinder 2.0 - #8 - 062813

Be sure to download & listen to this week's latest episode of the Live Life Aggressively podcast. This week, we are joined by our guest, fitness expert & one of the top go-to trainers to the stars, Ashley Borden (http://ashleyborden.com). Ashley has successfully helped transform a who's-who of clients, including Ryan Gosling, Christina Aguilera, & UFC hall of famer, Matt Hughes. This week the 3 of us discuss:

• How Ashley has successfully continued to build her business and brand in spite of the hustle & bustle of being in L.A.


• Ashley's personal message to up-and-coming personal trainer seeking to "only" train celebrities


• Bi-polar trainers


• How the book "Strengthfinder 2.0" helped Ashley expand her brand


• The importance of establishing boundaries with clients


• Important tips for utilizing media (social & print) to build your brand and establishing yourself as the go-to expert


• Ashley's nightmare trainer referral


• Client privacy vs. the Facebook Trainer Photobomber


• How NOT to ask for testimonials


• The curious case of the "celebrity trainer"


• How to deal with the client who tries tell you how to coach them


• How Ashley's dad & fitness legend Rachel Mclish played a part in Ashley's fitness journey


• How an eating disorder & opting out of going to college helps to fuel Ashley's success


• The importance of service work


• How Ashley's emphasis on the importance of recovery methods is a priceless gem to her clients


• The detriment of training clients until they "puke" & other client "beatdown training" style


• The difference between being taken seriously as a fitness professional vs. a social media narcissist 


• How Ashley's connection to Christina Aguilera took her brand to the next level