S02E06-How to specialize your business with Sara-Dunn

Sara learned that being a generalist meant that every time she took on some sort of new task or service, it was slow to figure out and she wasn’t always billing hourly so that burden fell on her to ramp up as fast as possible.

When she took on services or clients that were similar, she had already done all the learning and education. She was in a better position to sell form and market herself because she had experience in it. Completing the work was faster too because she already had some process to work through.

Back in 2015, she sent out an email to her team with the benefits of specializing:

• More efficient


• Produced better work


• Easier to market


• Positioned as an expert


• Strong negotiating position

And then away they went.

I finally feel like I'm selling something where I can say I have more knowledge than the other person you're talking to. via @sara11d

Sara went through a lot of the struggles and emotions a lot of entrepreneurs go through and very much felt on her own island. But she found that by publishing her journey on YouTube, that there was a community that was also going through the same thing.

Sara now has that position in the market where she can say that she’s really confident in what she does, she’s really good at it, and it’s unlikely that you are going to find someone who’s better at this specific thing. She never felt that as a generalist web designer.

Episode Take Away

If you’ve ever thought about specializing your business or services, what questions did you ask yourself? We dive deep into what Sara did. I would encourage you to download the Freelancer’s Framework which I’ll link up in the show notes. This will help you start the journey by reflecting on your current business. Then as Sara shared in her number piece of advice, ask yourself “what moves can you make and what decision can you make tomorrow that moves you into a more specialist position?”