S02E02-Chris Ducker Rise of the Youpreneur

A freelancer’s goal is to become future proof. When you control your own destiny, your finances, your own opportunities, that makes you as future proof as you can be. Chris Ducker solves problems for people and built all his businesses with that in mind. When he saw that people were buying him, not his company, he realized that the personal brand business model was a real money maker and genuinely profitable.