703 - Positioning Yourself For Your Ideal Client, and Nailing Your Messaging with Krista Rae

Today’s co-host is Krista Rae. Krista is a WordPress developer who helps designers stay designing by turning their designs into fully functional websites. She’s a co-host of the Get Back to Design podcast, and creator of the Simply Profitable Designer Summit.

Krista’s defining moment came when she was in her 20’s. She applied for big job opportunity and got it. When she told her mom the good news, her mom said something she’ll never forget, “Anything you want to make happen, you do.” Krista’s taken that with her through everything she’s done, and it’s had a big impact on her mindset and success.

When Krista first started her business, she was targeting anyone and everyone. She quickly took a step back from design to focus on development, but was still trying to target everyone. After working with a coach, she realized that she most liked working with designers, and her niche was born. The journey wasn’t without it’s challenges but she was able to work through those bumps in the road to create a profitable business around helping designers who aren’t comfortable developing their own designs.

Figuring this out, has helped Krista nail her messaging and positioning, which has helped her stay booked months into the future, and eliminate the feast or famine cycle we’re all familiar with.

In this episode, we dive into some simple questions to ask yourself and your clients as you start figuring out who your ideal client is. We talk about the messaging and positioning exercises that Krista went through, how to get in front of your ideal client, and the bumps in the road while figuring it out.

In this episode Krista talked about:

• Who Krista’s ideal client is and why.
• How she went all-in on her new web development business, and her strategies around positioning those skills.
• The pitfalls she faced with her newfound growth and how she overcame them.

Main Takeaways

• Curating your offerings allows you to increase your prices and narrow your client base. As soon as you start to hone your skills and get into your niche, you will see a transformation in your business and your revenue.
• Niching down brings more opportunity. The big changes can be scary, but if you build it one at a time and keep your “why” in front you, you’ll be able to manage any problems down the road.
• Using projects that didn’t go well, constant self-analysis, and capitalizing on the things that worked are the best ways to discover how to refine your offerings and use that positioning to grow your business.

Important Mentions in this Episode

• Krista Rae Site
• Krista on Instagram
• Get Back To Design Podcast
• Krista on Twitter
• Simply Profitable Designer Summit

For full show notes and resources

• Live In The Feast - Episode 3 of Season 7