601 - Value-based Pricing, Impactful SEO Techniques, and Creating Great Client Relationships with Brendan Hufford
- Author
- Jason Resnick
- Published
- Tue 09 Jul 2019
- Episode Link
- https://share.transistor.fm/s/b20547a5
Today’s guest is Brendan Hufford. Brendan is a dad, husband, and entrepreneur, and has spent many years trying different things. With a background in education, he spent a decade as a teacher. On the side, he did product reviews for his website and blogs. Somewhere in there he also started a Brazilian Jiu Jitsu company, called OK! Kimonos, which he later sold.
Brendan eventually realized he wasn’t headed in a direction he wanted to go. So he quit his job, sold his businesses, and began devoting more time to his newfound passion: SEO.
He started doing freelance work and landed a day job as an SEO Director at Clique Studios. Through his websites, podcasts, YouTube channels and social media, Brendan has chronicled much of his journey, including his path into the world of SEO.
One thing is certain, Brendan has done it all (multiple times!), and has a lot of insight about entrepreneurship, content creation, and how to create a life worth living.
In this episode, Brendan talks specifically about SEO, pricing, client relationships, and what he’s learned along the way that has had the biggest impact.
You can learn more about Brendan, his services, projects and courses, at his website BrendanHufford.com.
“How do I price so I can get the work done, have enough margin for me, but also bring it back? I don’t want the most money out of them — I want as little money as possible so that the ROI is much bigger.” ~ Brendan Hufford
In this episode Brendan talked about:
- How to price your services
- How to find information with the highest impact
- How to see red flags and avoid stressful client relationships
Full Show Notes and more resources
Main Takeaways
- When using value-based pricing, it’s important to look for techniques that require less time but produce more results overall. Getting rich isn’t the goal, but rather, increasing ROI through word of mouth, spread by happy clients.
- Joining SEO communities is a great way to find mentors and helpful information from industry professionals and newcomers alike. But make sure to interact and engage with what you’re learning.
- Finding clients that are a good fit can’t be overstated. Use a system to qualify new potential clients. No amount of money can make up for the constant stress that comes from incompatible client relationships.
Important Mentions in this Episode
