40: A Publicist Explains It All For You, with guest Tracy van Straaten

My guest is publicist Tracy van Straaten, who will pull the curtain back and reveal everything you've always wanted to know about Book Publicity but were afraid to ask! (Well, maybe not everything. But a LOT OF STUFF!) Including how to best work with your in-house publicist, when hiring an outside publicist might be the right move, and much more.