27: Midwinter Fever, with guest School-Library Marketing guru Jenny Choy

I'm getting ready to head to Seattle for ALA Midwinter. So what even IS that? In this episode, I speak to Jenny Choy, the Associate Director for School-Library Marketing for Abrams Books for Young Readers. Jenny tells us the difference between publicity, marketing, and school-library marketing, and gives us the lowdown about what happens behind the booth curtains at a big librarian conference like ALA. What books are on display, and why? Which authors get invited, and why? What does she wish that authors knew about her job? So much great info! Yay!