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Title: Super Bowl Ads Are Riskier Than Ever (and Just as Expensive)
Author: Kai Ryssdal
Format: Original Recording
Length: 26 mins
Language: English
Release date: 02-03-17
Publisher: Marketplace, American Public Media
Genres: Radio & TV, News, Business, & Culture
Summary:
President Donald Trump's latest executive order took the first steps toward whittling away on Dodd-Frank today. We'll look at that and what's ahead, plus what causes the job loss Trump campaigned on and what doesn't. Then: After a bitter election and a rocky start to the year, making a Super Bowl ad is more of a gamble than ever. We'll look at how companies are spending their $5 million (at least) for 30 seconds this Sunday. Plus, more unintended consequences of Trump's travel ban and the growing winter biking trend.
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