IKS057: Rock And Roll Email Secrets With John Fancher
- Author
- Igor Kheifets
- Published
- Mon 05 Sep 2016
- Episode Link
- http://listbuildinglifestyleshow.com/
One of the reasons email marketers fail is because they write boring emails.
Why their emails are boring?
Because they're (for the most part) product-focused.
They write about the features, benefits and price of their offer. From a marketing stand point that may be correct, but it doesn't sell with email.
What does?
