As hard as it might be to hear, no matter how passionate you are, no matter how bad you want it, there are factors you cannot control that will influence the likelihood of you achieving your fitness orientated ambitions. If your ambition is to be regarded as the best, you need to be more talented, harder working and perceived as better suited by a judging panel than those also interested in being the best. In this podcast I talk with Matt about the hard conversations few coaches are willing to have with their clients that would save them from inevitable disappointment, what it really takes to look like Matt and why for the sake of your psychological well-being it is important to set goals that are for the most part in your control.