Context Matters
- Author
- Chris William
- Published
- Mon 20 Jan 2020
- Episode Link
- https://thechriswilliam.libsyn.com/context-matters
It is not to be left to your target audience to find out for themselves the potential benefits of buying what ever it is you are selling. If in conversation you aren’t sure what to make reference to, you don’t know your audience well enough.
