How to Map the Digital Customer Journey
- Author
- George Firican
- Published
- Wed 01 Dec 2021
- Episode Link
- https://podcasters.spotify.com/pod/show/lightsondata/episodes/How-to-Map-the-Digital-Customer-Journey-e1chg9d
Maciej Zawadziński, CEO of PiwikPRO, is joining us on the Lights On Data Show to discuss:
- Why mapping the digital customer journey is important
- Example of a typical journey
- Best practices, tips and tricks
- Action items as a result of the mapping exercise
