Ep #206 - Paul Mulkey Jr - Vanity Revenue vs. Sane Profit

In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS) helped him triple his revenue without sacrificing profitability.