This week on the show we welcome Matt Hyden, San Diego native and first-generation Christmas Light Installer. Started in 1998 alongside Ruth’s Chris day job. Ventured into mortgages before finding passion in marketing, achieving $6.5 Million in the second year. Embraced challenges in 2008, selling the company and returning to Christmas lights. Specializes in commercial installations across California, mentoring aspiring entrepreneurs. Journey marked by determination, adaptability, and seizing opportunities.