Celebrity MVNOs are interesting, but do they help telco sales?
- Author
- Phil Harvey
- Published
- Wed 27 Aug 2025
- Episode Link
- https://www.lightreading.com/wireless/-celebrity-mvnos-are-distinctive-but-do-they-move-the-sales-needle-
In this episode:
- Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)
- A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)
- Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)
- How and why the effectiveness of celebrity advertising varies by age group (21:40)
- Brand recall also differs among age groups (27:30)
- How Trump Mobile and its golden T1 phone might resonate in the market (30:00)
- Other ways celebrity MVNOs may try to stand out in the market (35:40)
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