Marshall McLuhan and the Kindle

Welcome to Light On Light Through, Episode 90, in which I discuss how Marshall McLuhan (1911-1980), who never wrote for a Kindle and of course didn't even know about it, nonetheless correctly foresaw its revolutionary impact on authors when he wrote, in Laws of the Media (1977) that the "Xerox makes everyone a publisher".  I also discuss the practical advantages of self-publishing on Kindle rather than via traditional publishers, and how such opening of the gates may ameliorate Thomas Gray's lament (1751) "Full many a flow'r is born to blush unseen, And waste its sweetness on the desert air."

You might also enjoy this episode, The Selfie and Marshall McLuhan

my science fiction on Kindle