What We’re All Missing to Be Successful at Sales and Like It with Gui Costin

Episode 81.  Sales is the engine of any successful business, yet many professionals are afraid of sales, struggle to do it well without a proper system. What separates top-performing organizations and people from everyone else?

In this episode of the Lifetime at Work podcast, host Greg Martin interviews Gui Costin, founder of Dakota, a firm specializing in investment sales and distribution. Costin shares his journey in sales, the lessons he’s learned about respecting the sales process, and how a structured approach can transform results.

They discuss the fundamentals of winning deals, the power of persistence, and why having a repeatable sales system is crucial for long-term success. Costin also shares insights on finding the right role, aligning your strengths with the right job, and building a career where you can thrive.

The episode provides valuable takeaways for sales professionals, business leaders, and anyone looking to refine their sales strategy and create a career that’s both fulfilling and built for success.