Season 2 Episode #43 Dr. Aaron Ahuvia is Sharing The Things He LOVES!

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Season 2 Episode #43 Dr. Aaron Ahuvia is coming from Ann Arbor, Michigan

You can find Aaron via his book website – thethingswelove.com

About our guest, Dr. Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted legendary Professor Phillip Kotler, with a revision of his classic textbook. 

An independent analysis of research impact* ranked Dr. Ahuvia 22 in the world (19 in the US) for research influence in consumer behavior. He has been quoted in Time, The New York Times, The Wall Street Journal, and has appeared on popular radio and television shows such as The Oprah Winfrey Show.  

If that was not enough in July of 22, Dr. Ahuvia authored The Things We Love. In his book, Dr. Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology.  

Dr. Ahuvia, thanks for dedicating your life to research and for living your purpose.   Life’s Essential Ingredients – welcomes you to the show!

TOTD – "Be a cause, not just a business. Have a higher mission". Philip Kotler

In this episode:

What was life like growing up?

What are your life’s essential ingredients

What was the fascination with wanting to spend your life researching love 

What is love?

Turning grief, depression, anxiety, feelings of less than…into the LOVE of something

Difference between valuing something or loving something

The connection of love leading toward irrational ways (in the best way possible) ie a mother giving birth to a child…

The importance of empathy

Legacy