018 - Facts and figures of a fundraising round, with Cristina Vila (CEO @ Cledara)

Cristina Vila is the fearless CEO and co-founder of Cledara, a company we hosted a few episodes back that happened to be fundraising at the time. Cristina was knee-deep into the jungle of fundraising, so we decided to host her in a different episode to talk about the fundraising process solely.

Cristina shares the ins and outs of this fundraising round, led by Nauta Capital, of $3.4MM, including:

• What VCs to contact and why
• How many VCs they contacted and what percentages jumped to the subsequent stages
• When to contact them and how to time the responses
• How to manage the entire pipeline and the different timings for each VC
• How to negotiate your terms
• Time allocation as a CEO
• ... and more!

Join us in this episode and learn from one of the hottest companies in the market!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/