#72 Jad Nehmetallah | From King's Cross Promoter To Successful Restaurateur & GoogleBox Star

In this episode I sat down with Jad Nehmetallah, Jad is a beloved TV Personality on one of the the nation’s favourite TV shows, Gogglebox Australia. He is an entrepreneur & restauranteur owning various different hospitality locations including his biggest & best yet, Misc Parramatta.

Jad & his family are refugees, they fled war in Lebanon and came to start a new life in Australia. Jad first started his career in events and nightclubs as a promoter and party planner for some of the biggest clubs in Kings Cross.

As Kings Cross became more rough Jad decided to leave that life behind and took a chance on himself, opening his first Cafe without any prior knowledge or training on how to run it.

Jad is an incredibly passionate & creative person and I look forward to seeing him build is hospitality empire.

In this episode:

• What life was like growing up in "the area"
• How Jad quit university and how long it took him to realise it wasn't for him
• What the Kings Cross was really like at it's peak - a theme park for adults
• What really caused the downfall of Kings Cross
• How he crafted themes and sold out hundreds of events across Sydney
• The key to hacking attention and creating hype
• How his unique eye for opportunity led to Jad oping up a cafe and get into hospitality without any experience
• The most important considerations to take into account BEFORE opening a hospitality business
• The exact online & offline funnel you need to get customers pouring into your hospitality business
• How the GoogleBox opportunity came about and the truth of what it's really like being on the show.

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Follow Jad here👇

Instagram: https://www.instagram.com/jadfunk/?hl=en

Misc Parramatta: https://www.instagram.com/misc.parramatta/?hl=en

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