#60 Dessy Hairis | From Market Stalls To Selling A Bikini Every 2 Seconds - How She Built A Global Swimwear Brand

In this episode I sat down with the founder and CEO of Bydee, Dessy Hairis. When Dessy was in high school her Mum taught her how to sew, this led to an interest and blossoming passion for fashion design. As Dessy improved her sewing skills she decided to start selling her bikinis on Facebook and at school and her class mates loved them.

While in University studying fashion design, Dessy started selling her swimwear at market stalls all over Sydney and this is where the traction started to build and the brand began to take off. Bydee has now scaled to a multi-million dollar brand and has establish a loyal customer base all around the globe.

Dessy is extremely humble about her journey and continues to push to create inclusive swimwear for all her Bydee Babes. I'm sure this is just the beginning for Dessy and Bydee and I can't wait to see what the future holds for her and the brand.

In this episode:

• How Dessy got started by sewing and making bikini's in her bedroom with her Mum.
• Why Dessy finally decided to leave the markets behind and focus on e-commerce.
• The growing pains the business has faced while trying to scale fast during Covid and what the team had to do to overcome those challenges.
• Why selling your products at market stalls in one of the best ways to get to know your customer and understand exactly what they want.
• How they managed outgrowing multiple offices and warehouse in the space of a couple of years.
• How Dessy planned the campaign that sold a bikini every 2 seconds!
• The exact process of planning, designing and and launching each piece of swimwear.
• The reason why Dessy has hired a general manager to run the day to day of the business
• Why overseas travel is so important.

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