#53 Rina Gocaj-Bekiri & Floriye Elmazi | How 2 Mums Came Together, Overcame The Odds & Built Their Dream Business

In this episode, I sat down with Rina & flow, the founders of Sisterwould. Sisterwould is a beauty brand that specialises in hair products. Working with Vision Australia, they had Braille included on their packaging and placed an emphasis on the sensory experience, including tactile ingredients to help with the differentiation between products.

The brand originated due to both the girls having family members that were vision-impaired and struggled to differentiate between shampoo and conditioner. This led Flo & Rina down a rabbit hole, conducting market-research over a 3-year period. They got an understanding for just how many people suffered with this problem all over the world.

After three years of product research and development and many iterations the two finally launched the brand in 2022, and since then has garnered worldwide attention, Sisterwould continues to flourish, going from strength to strength. This remarkable brand not only caters to the diverse needs of its customers but also serves as an inspiring for all young women entrepreneurs.

In this episode:

• How Rina migrated from the US to Australia and what it was like to leave her family behind to start a new life
• The culture shock Rina faced moving from fast-paced corporate America to laid back Australia
• How recruiting for the beauty industry for many years was a great advantage for Rina & Flo when deciding on the importance of different roles within their company
• The crazy story of how Rina got stabbed while walking home from school while living in The Bronx
• The 3 year process the girls took to bring Sisterwould to life and the difficulty they faced with designing new products
• How Rina & Flo came up with the idea for the products and what makes Sisterwould completely different from all other hair care products on the market

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Sisterwould: https://www.instagram.com/sisterwould_/

Rina: https://www.instagram.com/rinabekiri/

Flo: https://www.instagram.com/_floriye/

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