#37 Ben Goodman | Building A $20 Million Ecom Brand In Less Than 2 Years, Lessons From The Co-Founder Of Silvi

In this episode, I spoke with Ben Goodman, Co-founder of Silvi. Ben and his partner, Max Hertan, started the company after struggling with skin conditions and being unable to find a solution that worked for them.

Determined to uncover the root cause of their skin troubles, the duo embarked on a journey of research and development. They discovered that pillowcases can harbor up to 1000x more bacteria than a toilet seat, which inspired their first product during the COVID-19 lockdown.

The team worked tirelessly for over a year to perfect the silver ion treatment used in their products, testing it across various pillowcases and other items. Since launching in late 2020, Silvi has seen tremendous success and is now valued at over $20 million.

Before starting Silvi, Ben founded Pod & Parcel, which he turned into a full-time business within six months, before eventually selling it. Ben believes that entrepreneurs must have a "learning mindset" to grow their business and adapt to stay afloat.

In this episode:

• Ben's biggest lessons and take aways from building and exiting his first 7 figure e-commerce brand, Pod & Parcel
• How to develop a learning mindset and why your business can't grow if you don't
• The testing strategies Silvi used to ensure they were going to be successful before they even spent a cent on product
• The key metrics you should be looking when launching a new brand or product line
• What Silvi did to make $350k within their first 6 weeks!
• How to prepare for future challenges and protect your brand from potential downfall
• How to effectively test and launch products to market with almost guaranteed success
• Essential personal development strategies for business owners to enhance the growth of their business

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