Mastering Sales: The CARE Framework for Guiding, Not Pushing

In this episode, Wendy shares her insights on how successful sales aren’t about convincing but about facilitating the buyer’s journey. She introduces the CARE Framework—Connect, Assess, Recommend, Engage—as a powerful tool for guiding prospects through the sales process without pressure. Listeners will learn how to build genuine relationships, understand client needs, provide personalized solutions, and keep them engaged, all while boosting their own confidence in what they sell.

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