249: Aligning Profit with Purpose to Build a Business That Supports Your Life with Tana Kramer

Are you intimidated by your business numbers? You don't have to be!

Our next guest is Tana Kramer, a profitability strategist who empowers women entrepreneurs to embrace their financial data and transform it into a tool for success.

Join us as we explore:

• The importance of understanding your numbers as a CEO and how to feel empowered by them

• The concept of a "money story" and its impact on your mindset around profit and self-worth

• Practical steps to overcome the fear of looking at your financial data and how to view it simply as information

• The significance of aligning your business with your lifestyle goals for both financial and personal fulfillment

• Tips for creating a profitable business model that works for you, without sacrificing your well-being

If you’ve ever felt overwhelmed by your numbers or unsure about your financial goals, this episode is for you! Tana provides practical steps to help you get organized and empowered in your financial journey.

Resources mentioned in this episode:

www.xero.com 

www.quickbooks.com 

Connect with Tana:

Website: https://tanakramer.com/ 

LinkedIn: https://www.linkedin.com/in/tanakramer/ 

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Check out my favorite books and items to make life and business a little more simple and a lot more fun! http://www.shop.martinesfavoritethings.com 

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About Martine Williams:

Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business.

This podcast is edited and produced by Chris Assist Media