274: How to manage a company in a declining market with Alain Liebaert

Alain Liebaert started his career as a management consultant, specializing in reorganizing companies on a ‘no cure, no pay’ basis. Following the death of his father, Alain entered the family business – Liebaert Textiles – and eventually became CEO, where he turned the business around in a declining market. After 30 challenging years, he left the family business in the capable hands of his children (the fifth generation), only to return to his old love of management consulting.



Alain just published his first book, Mastering Decline, sharing his tips with managers running a company in a declining market.



Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets – markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is not impossible for companies to survive and make profits.  

In this book, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, the author highlights key activities that companies in declining markets should focus on in order to secure their future and remain profitable.  



Alain's LinkedIn: https://www.linkedin.com/in/alain-liebaert/

Mastering Decline: https://lidpublishing.com/book/mastering-decline/