DAN WHITE is a marketing and insights innovator. His frameworks and visualizations have influenced generations
of marketers via the methodologies they have informed, including the world’s leading brand measurement, media
evaluation and copy - testing systems. This unique blend of expertise ensures that every piece of advice offered in The
Smart Marketing Book and The Soft Skills Book is based on robust evidence and a wealth of practical experience.
In this practical and savvy guide, Dan White describes the soft skills that anyone in today’s world of work needs to
learn, absorb, and demonstrate if they are to progress in their career. Uniquely illustrated and presented, the author
explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In