206: An entrepreneur's story: Sophie Trelles-Tvede and invisibobble

100 Million Hair Ties and a Vodka Tonic is the story of a young entrepreneur who, aged 18 and with $4,000 and no other funding, started up invisibobble – the revolutionary hair ties that have taken the haircare industry by storm. 



Today, Sophie Trelles-Tvede’s company has sold over 100 million hair ties around the world and turns over $15 million. The book explores the ups and downs, funny and serious moments, of an entrepreneur’s journey that will inspire others and reveal what it takes to succeed.