5: Most of Them Will Give Up, with Lu Den of Lulu Yum

Lulu runs a cake business, but is her ultimate goal to build a lifestyle brand? A self-taught baker and accidental entrepreneur, Lulu got her start making cakes for friends, who convinced her they were good enough to sell. We learn the value of persistence, the power of social media, and how a beautiful, delicious cake is like an attractive woman with a computer science degree.

Links and Show Notes

• Lulu Yum


• Crepe cakes/Mille-feuille/Thousand layer cakes


• Cake making videos


• Pricing theory


• Word of mouth marketing


• Pinterest


• Instagram


• Weibo


• WeChat


• Durian

Our thanks to Lulu for joining us. You can find her online at luluyum.com, @luluyumllc on Instagram, and lulu_yum on WeChat.

Thank you for listening. You can follow us on Twitter:

• Lettuce Wrap (@lettucewrappod)


• Christine Doerr (@christinedoerr)


• Tammy Tan (@spicehound)

or email us at [email protected].

That’s a wrap!

Special Guest: Lu Den, Lulu Yum.