The Reality of the Yoga Industry with Alexandria Crow

After the tragic events of 2020, many "big", "visible" yoga platforms - online demand platforms, digital & print media & apparel brands made big promises to do more, to be better & to initiate change by being more diverse & inclusive.

At the start of 2022, I took stock of how much the yoga world has really "moved" in this direction. There has been some change. A little. But not really where it matters. At least to me.

I invited long-time yoga teacher, thought leader &  friend Alexandria Crow back on the podcast to chat about the reality of the yoga industry in 2022. Having been a 'sought after' yoga teacher for decades, working with the biggest of labels in the industry. Alex walked away from it all.

You'll hear us chat about...

• Who is really the yoga industry?
• Reasons that pushed Alex to leave & work for herself 
• Causes for extreme commoditization of yoga 
• What characteristics are sought after in the industry while hiring teachers 
• Will or have yoga platforms done better since the promises of 2020 
• Tokenism displayed on social media 
• Do these big opportunities actually pay? The truth behind it 
• Do popular yoga teachers representing these brands have a responsibility to initiate change?
• How do we not create a demand for platforms that don't live up to promises and just depend on the audience forgetting? 
• Advice for teachers - about gaining clarity. 

You'll also hear us talk about contracts, NDAs, being on a magazine cover and more...

You wouldn't want to miss this one! 

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