Susan McPherson, McPherson Strategies

In this episode, Sarah interviews Susan McPherson, the author of "The Lost Art of Connecting.” Susan McPherson is the founder and CEO of a US-based, B-Corp certified boutique communications consultancy, McPherson Strategies, specialising in impact communications for corporations, foundations, NGOs, and social enterprises. The interview covers various topics related to Susan's work and her approach to building meaningful connections, including her ‘Gather, Ask, Do’ methodology, which can be applied both when making personal, professional connections, and as an approach for organisations to adopt when engaging with stakeholders. 

Also mentioned:  

• Grow the Pie: How Great Companies Deliver both Purpose and Profit, Alex Edmans 

We hope you enjoy this episode. If you have a topic you'd like us to discuss or you would like to be considered as a guest please get in touch at [email protected].