7. How to localize product for new markets & the role of the 1st Product Manager w/ Reham, PM @ Trella

Reham elHusseiny is a Growth Product Manager at Trella, a YC-backed, Cairo-based tech platform that connects shippers to carriers. Prior to joining Trella, Reham worked as a product manager at Veezeta and at Talabat (Delivery Hero). She joined Trella as their first product manager and was responsible for building and scaling the product function. Since her joining 1 year ago, Trella has expanded their user base into 3 countries and multiple verticals. On this episode, we walk through each step Reham took to build the product function from scratch. We also talk about how they customize the product and features to meet the different needs of each new market (KSA & Pakistan). And finally, we touch up on the structure of their product team and the top product metrics they track. 

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